Everybody knows that vanilla is one of the most expensive spices in the world. Because it is that expensive, people will try to get the most advantage from it as possible. Normally this means that a farmer has to work hard day and night before negotiating a “fair” price with a distributor that will barely meet his needs.

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This made us very curious. How can someone that does the majority of the work receive so little in return? Is there a way in which the farmer can get the mayor profit? And can the seller accept a smaller piece of the pie?

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That is how this venture was born. A company in which the farmer is the best-paid person. He will receive a better financial return that ends his worries for fighting to get a fair price for his hard labor. This will improve his life and he will spend more time in his fields, which in turn improves the quality of vanilla that will be sold.

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This business model attracts more farmers to collaborate with us and it increases the production and quality of our vanilla.

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We call it a WINilla-WINilla trade.